Writing articles on subjects that people have an in-depth familiarity with are an effective way to increase the marketing of products or services. This article was most likely written with a 2 part purpose. 1)to inform you (the reader) of something and 2)to help the author gain credibility and recognition in their field. Whether the author is selling a product or service directly through the mail, or whether they are using a sales letter to generate leads, articles can help the writer boost response, increase conversions and establish a reputation in an industry or professional area. Here it is...
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Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones. Most newer cell phones that can connect to the Internet have this capability.
Users just need to enter wml.froogle.com in their cell phone browser, enter their product search terms, and scroll through results to find what they're looking for. The biggest advantage of this Froogle Wireless feature for consumers is the ability to comparison shop, no matter where they are.
Most people who have shopped on the Internet know you can often find significantly lower prices online if you are willing to wait for shipment. The problem in the past was that it was difficult to comparison shop between virtual merchants and brick & mortar stores.
As an example, when most of us are shopping at our local computer store, and notice they have blank CDs on sale, our first instinct is to stock up because the price looks so good by comparison to their regular price. But with an Internet-ready cell phone and Froogle Wireless, you would be able to search Froogle right from the store, and compare blank CD prices from online merchants with the sale price at the store. Taking into account shipping costs, whether you need the CDs immediately, and local sales taxes, you can then make an informed decision as to the true value of the sale price.
Since Froogle and Froogle Wireless are both in beta testing, some nice-to-have features such as sorting by price aren't yet available. This can be a problem when using a slower connection over a cell phone, but keep an eye out for improvements - Froogle Wireless will likely help you save money in real-time very soon!
By Jakob Jelling
http://www.sitetube.com
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
"Fall seven times, stand up eight." -Japanese Proverb
